JACOB obtained his Bachelor Degree in Business having a double Major in Marketing & Management in 1997, from the University of Technology in Sydney.
He was born in Vienna, Austria and spent most of his younger years in Germany. Jacob moved to Australia for his studies before finally settling down in Indonesia. His many travels made him multi lingual in languages like German, English, Mandarin, Cantonese and Indonesian.

Back in Indonesia, he was trusted by the Indonesian Government of Sea Communications to be the only civil person to represent Indonesia at the International Maritime Organization in London to successfully negotiate Indonesia’s interest in the Straits of Malacca.

While working on his professional career, He noticed that Indonesia’s beer market was very generic. Jacob’s dream was to produce quality craft beers in Indonesia that could compete on a world stage. That’s how Stark Craft Beer was born.